TYPE:
IDENTITY· CORESTORY · COMMUNICATION PLATFORM AND HR ACTIVATION

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GN Group

In today’s complex world, finding highly skilled talent is becoming increasingly competitive. At the same time, job seekers are increasingly focused on purpose and personal branding.

GN identified that their brand perception was a hurdle as people were unclear about their industry. To tackle this, we collaborated on a new core story and design identity, bringing it to life through their employees. This approach provided a human touch and showcased GN’s essence, enhancing their brand perception.

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